Bhogal Chemist Brand Strategy & Design

• We were approached by Bhogal Chemist to update the brand and identity of their pharmacy.  They were looking for something simple yet stylish, with clean lines and a vibrant fresh colour, that exuded health and well-being . The client's first ideas included making up the logo from various symbols associated with pharmaceuticals. We worked closely, with the client, through his concepts translating his brief into a distinctive logo that would be instantly recognisable.
• Starting with initial sketches, by hand, we progressed focusing on the concept of the B and C of Bhogal Chemist, incorporating both into one element. Once sketches were approved, technology took over and it was down to Bhogal Chemist to choose their favourite.